Solely planned and developed overall wayfinding system. Worked closely with the architect, landscape design and interior design team to develop a cohesive signage design system that will enhance the property's design aesthetic. Reviewed samples and worked with a signage fabricator.
Marquee sign
Edited hotel's logo to ensure visibility and readability. Identified the best location to ensure visibility from the main road.
Wayfinding Analysis + Research
wayfinding planning
wayfinding conceptual design
wayfinding design development
interior + exterior signage
Yellow and black accent colors were incorporated from the interior design palettes. Custom arrow was designed to highlight the industrial history of this building.
Red accent color was incorporated in the signage returns. Modern and clean streamlined lines were the architectural inspiration for the exterior signage.
