Wayfinding / Signage Systems / Branding


Cincinnati, OH

The Summit A Dolce Hotel

Project lead with HBA
Photos by HBA & The Summit Hotel
The Summit, a Dolce Hotel by Wyndham is a 239-guestroom boutique hotel. The building was transformed into a nine story hotel and ties in its industrial history while marrying modern day technology with the art and one of a kind experience geared towards business visitors.
Marquee sign, vehicular sign, and garage signage


Solely planned and developed overall wayfinding system. Worked closely with the architect, landscape design and interior design team to develop a cohesive signage design system that will enhance the property's design aesthetic. Reviewed samples and worked with a signage fabricator.


Marquee sign

Edited hotel's logo to ensure visibility and readability. Identified the best location to ensure visibility from the main road.


Wayfinding Analysis + Research

wayfinding planning

wayfinding conceptual design

wayfinding design development

interior + exterior signage

Interior Wayfinding

Yellow and black accent colors were incorporated from the interior design palettes. Custom arrow was designed to highlight the industrial history of this building.

Exterior Wayfinding

Red accent color was incorporated in the signage returns. Modern and clean streamlined lines were the architectural inspiration for the exterior signage.