Wayfinding / Signage Systems / Branding


Istanbul, Turkey

Raffles Istanbul Hotel, Zorlu Center

Project lead with HBA
Photos by HBA and Raffles Istanbul Hotel
The 181-room hotel, situated on atop one of the seven hills of Istanbul. It merges fashion, art, performance to create a one of kind hotel.


Planned and developed overall wayfinding system. Worked closely with the architect and interior design team to develop a cohesive signage design system that will enhance the property's design aesthetic. Reviewed samples and worked with a signage fabricator.  Developing a sculptural directional that would double as an art.


Guestroom sign and directional. Incorporating guestroom sign seamlessly into the glass panels and including a DND/MUR component.


Wayfinding Analysis + Research

wayfinding planning

wayfinding conceptual design

wayfinding design development


Developing a sculptural directional that would double as an art.

Signage was designed to complete the stunning interior and work seamlessly, while successfully directing hotel guests throughout the property.

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