Wayfinding / Signage Systems / Branding


Compass Hotel Anna Maria

Art direction with the McBride Company for margaritaville
Photos by Margaritaville
Boutique hotel that features six floors of stunning views of Anna Maria Sound and the Neal Preserve. New concept by Margaritaville that provides tranquil experience in a smaller setting.


Worked closely with The McBride Company to plan and develop an overall wayfinding system. Inspired by the architecture, landscape, and interior design, a cohesive signage design system was developed to enhance the property's design aesthetic.


Marquee sign

Utilized colors to reflect brand's story

Created graphics to emphasize the location


wayfinding planning

wayfinding conceptual design

wayfinding design development

interior + exterior signage

Photo by TBBW